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Social Media Marketing Tools - Your Finger on the Pulse of the Web

Time makes a mockery of most predictions. Once derided as the tools and hobbies of hopeless shut-ins and intellectual ivory tower sorts, social media sites such as PayPal, Facebook and LinkedIn have become the home of an entirely new, powerhouse economy. Where hundreds of years of war and diplomacy have failed, social media marketing has succeeded in bringing people around the globe together in the pursuit of common interests and open markets. Social media marketing is the home of successful brand promotion and finding the right mix of tools to take advantage of it has become the defining issue of the modern brand.

10 Valuable Aspects of a Successful Homepage

The homepage of your website is often the landing page and is critical to the success of your online business. When people land on this page, you have just a few seconds to capture their interest. This page will be a giant factor in your conversion rate which is the ratio of visitors that respond to your goal action. This goal action can be subscribing to your newsletter, signing up for your ecourse, ordering your products, etc.

Your homepage needs to contain certain elements to be successful in raising your conversion rate. Read the list carefully and check to see if your homepage meets all of the following criteria.

1. Color - The color you choose for your website can have a big effect on your visitors. The type of site you have should be a factor in the colors you choose. There are essentially two types of colors - cool and warm.

Browns, blues and greens are cool colors and can make you feel relaxed, calm and assured. These colors are good for sites pertaining to medicine, relaxation and other sites that have reassuring answers to your problems.

Yellows, reds and oranges are warm colors that bring out feelings of energy, excitement and happiness. These colors work well for exercise sites, sports sites and other energetic type sites.

Purple is a good color for fashion and jewelry sites. It emulates sophistication, royalty, and luxury, but it is also feminine and romantic.

Google+ Reviewed

Social networking has grown steadily in scope and importance over the last decade, and over the past few years, Facebook's position as the top dog of social networking services has been solid and unquestioned. Enter Google+. Google's attempts to step into the realm of social networking have been plentiful and almost undeniable failures, but Google+ is undoubtedly their strongest showing yet, and has the best chance of success. It is growing steadily in popularity, but how well does it work and what sets it apart from its competitors? Read on.

Social Networking, Google Style

Google has a long, tumultuous, and mostly unknown and ignored history with social networking. The following is a rundown of their previous attempts.

Orkut: As far as I am aware, this is Google's earliest and (until now) most successful attempt at a social networking platform. It didn't ever gained much popularity in the United States, but it is huge in Brazil to this day, and it also has a following in India and other various countries.

Open Social: Launched in 2007, it's not technically a social network in and of itself. Open Social is Google and MySpace's attempt to create a common programming interface that can be applied across several social networks, allowing programmers to easily integrate these networks into websites and other applications. This has largely been drowned out by Facebook.

Internet Marketing Tips to Consider Before Going Online

It's a rarity for businesses to not operate a website these days. Even small mom-and-pop shops that began long before the era of the Internet have gone digital, albeit some were a little more hesitant than others. But while launching a website - whether for a multi-national, bíllion dollar corporation or the local pizza place - may be easy, to have that website actively help grow the business is another matter all together.

Simply having a website (one among the ever-expanding billions) isn't enough to earn a business any attention, promote its brand or grow its profit margins. Search engine optimization, the practice of making changes in different areas of a website so that search engines can help find and deliver targeted audiences to the site, is practically meaningless unless companies first consider several issues.

7 Steps to Building the Right Social Media Connections

Once upon a time, it seemed as though the number of "followers" or "connections" a person had on social networking sites like Twitter, Facebook, and LinkedIn was akin to the number of votes they had for homecoming king or queen. It was the grown-up version of a high school popularity contest.

However, as these websites have now matured - and as entrepreneurs and business owners have figured out how and how not to use them - most everyóne has come to realize that it's not about the number of connections you have, but the number of right connections.

Just like in the real world, you want to make sure you're making the most of your networking time by connecting with those people that have similar or complementary interests or expertise and, therefore, create a mutually beneficial relationship - particularly when sites like Facebook limit your number of friends to only 5,000. In fact, many people who have large followings of the wrong people are taking the drastic step of deleting their connections and starting over from scratch.

Killer Web Video Marketing Techniques: Words Can Move You

Sometimes business people make things harder than they have to be, take marketing for instance. Marketing is pretty simple when you get right down to it: discover the emotional value inherent in what you sell and present it in a memorable manner that differentiates you from the competition. What can be so hard? Of course we all know the devil is in the details, and implementation is the sharp end of his pitchfork.

Those who know our work, or who have read our articles, know that we recommend video as the best strategy to achieve your major marketing objective: delivering a memorable, differentiated message highlighting the emotional value of your brand. And if you follow the trends, you know video is spreading across the Web like cream cheese on a freshly toasted bagel. Unfortunately quite a bit of that cheese comes in a bland tasting, homogenized package that makes little impression.